Brand resources

A practical guide to the Hivemind identity.

Colors, typography, logo treatments and a few rules for keeping team materials consistent.

Browse the system View brand PDF

Colors

Purple is our signature. Everything else stays out of its way.

Typography

Two typefaces cover everything digital. Our print face is Gotham, which is licensed and not shown here.

Hivemind Robotics

Figtree

•Web, body and interface

Figtree is our web typeface for digital body copy, UI text and web headings. It's free, open-source and brings a clean geometric personality that fits our identity.

Regular (400)Medium (500)SemiBold (600)Bold (700)ExtraBold (800)

Google Fonts

TEAM #23396

JetBrains Mono

•Code and data

JetBrains Mono handles labels, tags, code snippets and anywhere a monospaced face adds clarity. It pairs well with Figtree.

Regular (400)Medium (500)Bold (700)

Google Fonts

Logo

A wordmark that works on light, dark and purple. Keep it at full proportions and give it room to breathe.

On light

On dark

On purple

Usage

A few rules that keep things looking sharp.

✓Use the purple wordmark on white or light backgrounds
✓Use the white wordmark on dark or purple backgrounds
✓Keep clear space of at least the logo height around the mark
✓Use Figtree for all digital body text
✓Keep the logo at its intended proportions at all times

Don't

✕Recolor the logo outside the approved palette
✕Stretch, skew or distort any logo variant
✕Place the logo on a busy, low-contrast background
✕Use decorative or script fonts in brand materials
✕Add drop shadows, outlines or effects to the logo